Streaming service Deezer is committed to helping its users avoid AI-generated audio content. On Tuesday, the company announced its development of a new toggle feature, expected to launch before the end of the year, that will allow users to filter out AI-created music uploaded to its platform.
Deezer explained that activating this toggle will prevent AI-generated tracks, albums, and associated artists from appearing in search results.
“We’ve observed a clear demand from users to filter out AI-generated music, and we are now providing everyone with the option to completely remove this material from their Deezer streaming experience, allowing them to focus solely on human creators and their works, if they choose,” stated Deezer CEO Alexis Lanternier.
He added that the rapid increase of AI music on the platform was a primary driver for developing these toggle-based capabilities. The company referenced a survey conducted last year, which indicated that approximately 45% of Deezer subscribers desired a method to remove AI music from their feeds.
Deezer implemented AI-detection tools last year and has since been tracking the volume of tracks uploaded to the platform. At that time, AI-generated tracks constituted 10% of daily uploads.
By July, the company reported that over 50% of daily uploads to its platform were AI-generated tracks, totaling an average of 90,000 tracks per day.
Other music streaming services have also established their own rules regarding AI music. Bandcamp has outright banned AI tracks, while Tidal ceased monetization for individuals uploading AI music. Spotify has adopted a more moderate approach, opting only to more prominently tag AI tracks and artists on its service.
In August, Variety reported that Apple Music intended to label AI-generated tracks by year-end. Beyond platform-level tagging, users are also utilizing independent tracking systems to identify AI-composed music.