Anthropic’s darkly humorous Super Bowl commercials, depicting chatbots giving questionable advice, have yielded significant results. Following these ads, Anthropic’s AI chatbot, Claude, surged from the 41st position on the U.S. App Store to enter the top 10. By Friday, Claude achieved its peak ranking at No. 7, indicating that its “no ads” selling point strongly appeals to users.
Fresh statistics from market intelligence firm Appfigures reveal that Claude accumulated an estimated 148,000 U.S. downloads across iOS and Android from Sunday to Tuesday, representing the latest available data. This marks a 32% rise compared to the previous three-day period (Thursday to Saturday), which saw approximately 112,000 downloads.
During the Sunday through Tuesday timeframe, Claude’s average daily downloads reached 49,200, a 32% increase over the typical daily average of 37,400 for those days.
These figures imply that the combination of Anthropic’s Super Bowl advertisements and the recent launch of its new Opus 4.6 model successfully drew attention to Claude’s application and its primary distinction from ChatGPT. Coincidentally, the latter began displaying ads to its free users this week, aligning with the warnings presented in Anthropic’s commercials.
Consequently, the Claude app is now attracting significantly more interest than it did upon its initial mobile release.
Launched on iOS in May 2024, the AI app for consumers initially received a lukewarm response. ChatGPT had already entered the mobile market and amassed nearly half a million installations within its first five days. In contrast, Claude managed only 157,000 global downloads in its inaugural week and never surpassed the 55th position on the U.S. App Store.
Claude also experienced some international growth this past week. Worldwide downloads for Claude on both the App Store and Google Play increased by 15% from Sunday to Tuesday compared to the previous Thursday to Saturday. Nevertheless, Appfigures highlighted that this global increase was less than half of the growth observed in the U.S.